Formatt-Hitech Ambassador

Formatt-Hitech Ambassador

January 31, 2017

If you've been keeping an eye on Social Media over the weekend you may have noticed I made a very special announcement on Friday evening.  I have just officially become an Ambassador for Formatt-Hitech filters.

I'm super excited to be working alongside this fantastic brand for 2017.  Formatt-Hitech work with some of the top landscape & travel photographers in the world such as Joel Tjintjelaar, Ken Kaminesky, Elia Locardi & Patrick Di Fruscia.  When I was starting out in landscape photography, I came across Patrick's work and found it to be such an amazing source of inspiration, so to be working with the same brand as him, I feel very honoured.

So, a little about Formatt-Hitech:

'Formatt-Hitech are the first company to apply advanced science and technology to the development of filters for digital photography and cinema. Our Firecrest coating technology allows us to manufacture filters designed for use with the ultra-high megapixel cameras on the market today. With Firecrest, we now offer the most neutral ND filters on the market, the darkest ND filters on the market, and our circular filters are offered in the thinnest rings on the market. Formatt-Hitech filters are carefully crafted in the UK.'

I have to admit, I value attention to detail.  I love how their filters arrived.  It's very obvious the care that has been taken in the manufacturing and packaging process.

I'm also very excited to get testing out their new Firecrest 100mm holder.  The holder screams quality and ease of use!

For more information on the Formatt-Hitech range of filters, make sure and check out their website.  You can also get yourself 10% OFF your order by using the unique code SHANNA10.